Book Reviews: International Business: Strategy, Management, and the New Realities

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International Business: Strategy, Management, and the New Realities

Category: Business Books
Subcategory: International Business
Price: 111.07$
Average Rating:
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Member Reviews

  • Chandu_smiles_max30
    chandra_HR, Fri, 04 Sep 2009 05:13:41 UTC.
    1st review

    This book is an excellent resource. I used it to teach an undergraduate international business international overview course for two semesters and found it to be the best text of its kind. The authors have written a comprehensive yet intuitive presentation of international business that works well for all academic disciplines.

    It's hard to present the basic concepts essential for understanding such a broad topic while incorporating meaningful detail but this book does an excellent job of just that. I think this is one thing the students really liked about this text.

    I also found it easy to like. Good coverage of the core concepts permitted the opportunity to digress with "real world" examples. There's also a lot of good stuff provided by the authors available at www.prenhall.com/cavusgil/behindthebook.

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