Book Reviews: International Business: Strategy, Management, and the New Realities
International Business: Strategy, Management, and the New Realities
| Category: | Business Books |
|---|---|
| Subcategory: | International Business |
| Price: | 111.07$ |
| Average Rating: | (1 Vote) |
Member Reviews
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- chandra_HR, Fri, 04 Sep 2009 05:13:41 UTC.
- 1st review
This book is an excellent resource. I used it to teach an undergraduate international business international overview course for two semesters and found it to be the best text of its kind. The authors have written a comprehensive yet intuitive presentation of international business that works well for all academic disciplines.
It's hard to present the basic concepts essential for understanding such a broad topic while incorporating meaningful detail but this book does an excellent job of just that. I think this is one thing the students really liked about this text.
I also found it easy to like. Good coverage of the core concepts permitted the opportunity to digress with "real world" examples. There's also a lot of good stuff provided by the authors available at www.prenhall.com/cavusgil/behindthebook.
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