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Customer Service Done Right

Customer Service Done Right

November 05, 2009

You know I’ve written about the connection between transparency and social media in the past. Invariably, when I mention transparency, someone asks about handling those situations that go wrong. And, my reply is always the same – even the best companies hit speed bumps. It’s how you deal with them that defines you to your customers. To give an example, let me share my all-time favorite customer service story.

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One day I’m waiting for an appointment, thumbing through the latest issue of Oprah Magazine. As I scan Oprah’s must-have fashion items for Spring, I see a really cute straw tote with red patent leather trim. It’s made by Liz & Co. exclusively for J.C. Penney. Price $50.

Being a handbag collector (Mr. Bartender calls it a fetish)…I had to have it. So I started searching online without any luck. Next, I contacted JCPenny online and asked where I could find it. Their reply: only in stores.

(I know you can see where this is going.) And, you might be saying, “It’s a handbag, give it up.” But I was determined, so I dragged Mr. B to the mall to help me look for this bag. (He’s a saint.) At the store, we walked around for a long time and couldn’t find the bag anywhere. I spoke to a sales clerk, department manager and then the store manager. None of them knew about the bag, Oprah Magazine, or the ad.

I came home frustrated. Then I saw the news headline saying that JCPenney was reporting decreased sales for the quarter. Well, that did it. Here I am unable to spend my money at their store and they’re telling the world consumer spending is down. So I went on Hoovers, looked up the contact info for the exec’s of both JCPenney and Liz Claiborne and fired off a few of letters . . never expecting to hear a word (but I felt better).

About a week later on a Sunday night, my phone rings. You can imagine my surprise when the gentleman on the other end said, “I’m the president of JCPenney and I just read your letter.” I’m like, “you’ve got to be kidding.” So he tells me that he’s going to have someone “look into it.” I say thanks and hang up the phone figuring I’ll never hear another word.

Meanwhile, I get an email from someone at Liz Claiborne. They tell me they’re trying to find the bag at a store and will send me one (at no charge) as soon as they find it. I reply with thanks…again, not holding my breath.


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