HRGuru

Nine Creative Tips for Poaching Talent

2. Speak in Code

People who are proven in their profession are bombarded by messages from recruiters, so it’s important to stand out from the pack. When game maker Electronic Arts (ERTS) needed to staff its Canadian office with ASCII programmers, it worked with the Vancouver office of ad agency TBWA to design a coded message that only potential hires would be able to decipher. This billboard, placed directly in front of the offices of game rival Radical Entertainment, contains the ASCII code for “NOW HIRING.”