HRGuru

Nine Creative Tips for Poaching Talent

6. Intrude

Often, the decision of a passive candidate to interview with a new company is an impulsive one, according to Mike Temkin, vice-president for strategic planning and development at boutique employment advertising agency Shaker. To play on the impulses of a potential hire, he says, “you have to be intrusive. You have to drive the message to them.” Shaker aimed to be intrusive in this recent campaign for Connecticut casino Mohegan Sun, which included sidewalk chalkings in high-traffic spots on college campuses.