HRGuru

Nine Creative Tips for Poaching Talent

4. Employer Branding

Even potential hires who are not actively seeking jobs have probably heard something about your company’s “employer brand.” A company with a good employer brand is one known for hiring the best people and retaining them with competitive pay, comfortable workplaces, and opportunities for advancement. Faced with growing public awareness of the harmful effects of cigarette smoking, Marlboro maker Philip Morris (PM_W) bolstered its employer brand by initiating corporate social responsibility drives and padding up starting salaries, according to Claudia Tattanelli, CEO of Swedish employer branding consultant Universum. As a result, the company placed 29th on BusinessWeek’s list of Best Places to Launch a Career in 2006, and 43rd in 2007.